Vryhof - How does it work: Stevtensioning
Vryhof requested us to reposition their Stevtensioner in the market. Despite the fact that this installation tool has been being successfully marketed for years, it appeared that many engineers could not easily visualize the process.
Educational cross media campaign
We developed and launched an educational cross media campaign focusing on explaining the operational principles and advantages of the Stevtensioner in a simple fashion, supported by film and 3D animations.
More than 100 requests
Engineers were clearly triggered to consider the Stevtensioner in their design. Within 10 days of launching the campaign, Vryhof received more than 100 engineering related requests.
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