More interaction through the use of the right channels.
The maritime & offshore industry are characterized by large quantities of technical specifications that are used by the end user in the selection process. Nowadays, 98% of purchasers shop online before requesting a quote. Online communication offers enormous possibilities for organizations to be found and plays in important role in simplifying product selection.
Magazines and printed publications may not seem as vital as they once did, but remain important when it comes to connecting with specific target groups. They provide a opening for deeper, more engaging conversations with your target audience.
The maritime & offshore industry with its complex product portfolio demands tailored connections for tailored products. Trade fairs are still the place to meet the target group personally. Participating in a trade fair can be the perfect means of communicating with your target market for an important part of the client’s progress.
Supporting Sales, Marketing and Training through mobile applications, desktops or screen arrangements. Technically interactive solutions focus on transforming technical details into intuitive images. Product configurators are specifically useful for organizations with a large product portfolio. Multimedia apps allow your organization the flexibility to make your presentations available at any time.
Games allow your target group to freely and independently gain insight in future scenarios, taking advantage of all aspects, such as allowing players to retain information longer and understand the message quicker.
Virtual Reality makes a product experience possible that removes geographical barriers or mobility restrictions. Moreover, it is a sustainable solution: transportation and travel costs are saved by displaying the product in Virtual Reality.
In a world of near-total transparency, you should not deny the power of relationships and your colleagues within the chain of communications. They are the embodiment of your brand reputation. Their behaviour, both online and offline, at all levels in your organization, will influence your brand reputation.
Multimedia campaigns, for example for launching your product or service, are used to convey one message. Cross-media campaigns when you want to bring about interaction. The Transmedial campaigns are perfectly suited when the message has to be conveyed in different ways.